While J Balvin, the global reggaeton sensation with over 35 million records sold, often turns heads with his bold fashion, it was his rare yellow gold Rolex King Midas that truly caught the attention of watch enthusiasts recently.
The Colombian artist, hailed as the “Prince of Reggaeton,“ was seen sporting the iconic timepiece, which is inspired by the Greek mythological king known for his golden touch.
Designed by the legendary Gérald Genta, the Rolex King Midas is a rare, minimalist masterpiece made from solid 18k gold—a fitting accessory for a star of Balvin’s stature.
Balvin’s King Midas is part of Rolex’s exclusive Cellini collection, featuring an angular, asymmetrical case and a strikingly simple design without a second hand or date function.
With its off-center crown and integrated bracelet, the watch is both a symbol of opulence and a rare find for collectors.
The King Midas has a storied past, once worn by Elvis Presley after his 1970 performance at the Houston Astrodome, and remains one of the most expensive and distinctive Rolex models ever made.
For J Balvin, known for his music and style, the Rolex King Midas is a subtle yet powerful statement that blends history, luxury, and exclusivity—perfect for a reggaeton royalty.