Creating a luxury watch brand: Inside Biver Watches with Pierre Biver| Wrist Check Podcast #87

In this episode of the Wrist Check Podcast, Perri and Rashawn travel to Geneva, Switzerland, to meet with Pierre Biver of Biver Watches. They dive into the founding of the brand alongside his father, the legendary Jean-Claude Biver, and explore how they’ve built a unique identity through innovative product design. The conversation touches on their business strategy, the core principles driving their culture, and the significance of creating timepieces with the intention of lasting for generations. Tune in for an inside look at the values and vision behind one of the most exciting new brands in horology.