Inside Lex Borrero’s Watch Collection & The Business of Culture | Wrist Check Podcast #106

In this episode of Wrist Check Podcast, we sit down with Lex Borrero—music executive, entrepreneur, and co-founder of Neon 16—to dive deep into his journey in the entertainment industry and his passion for watches. From working with artists like J Balvin and Bad Bunny to launching his own ventures in television and branding, Lex shares how he’s built an empire while staying true to his creative vision. We also talk watches—Lex showcases his rare Audemars Piguet Perpetual Calendar (aka “The Clover”) and shares stories of the hunt for his grails. The conversation touches on the evolution of collecting, the importance of design, and how hip-hop culture influenced his love for timepieces.