In this captivating episode, Perri and Rashawn journey to Geneva, Switzerland, to attend the prestigious Watches and Wonders event. They catch up with Martin Frei, the brilliant founder and lead designer of Urwerk.
Tune in as they dive into the fascinating early days of Urwerk, uncovering Martin’s unique design process, his philosophy, and his innovative approach to product creation and their position in the luxury watch space. Discover how Martin and his partner Felix draw inspiration from the past and envision the future to craft modern marvels that transform our experience of perceiving time, followed by an in-depth review of the latest Urwerk Geneve novelties.
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Chapters
00:00 – Bezel
00:35 – Intro
00:48 – Welcome
02:00 – Wrist Check
08:19 – The early days
12:08 – Urwerk was an art project
14:02 – Rethinking the time display
15:46 – Urwerk is modern art
18:03 – Discovering new aspects of time
21:18 – Wrist watches no longer bound by time
23:24 – Using experience to inform new designs
27:08 – Embracing technology
31:14 – Bezel
31:32 – WCP x Wolf
32:07 – Supporters of Urwerk
34:00 – Tradition vs Science
37:25 – Doing it differently
38:23 – New Novelties – Lightspeed
45:38 – Urwerk 100V Space Time
49:34 – Designing the unseen
51:19 – Urwerk 230 Eagle
56:12 – The wrist watch is man and machine
57:48 – Having an identity
59:15 – The Future
